"L'Affreux Jojo" Rouge, Geoffrey de Noüel
Staff Pick
Organic

"L'Affreux Jojo" Rouge, Geoffrey de Noüel - 2022

750 mL
Item # 44726

Natural yeast fermentation - 1/3 carbonic, the remainder destemmed. Geoffrey de Noüel is a young vigneron on the rise in the Chinon area which is located in the central Loire Valley. This is where some of the greatest Cabernet Franc is being produced. Pair this red wine with roast beef.

$22.96/ Single Bottle
$275.52 $247.97/ Case of 12
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Color
Red
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Production Methods

Certified Organic

Wine made from grapes grown without synthetic pesticides, fertilizers and herbicides in the vineyard. Certified in the country of origin.


Staff Pick Notes

This wine immediately caught my attention, even before tasting it. The tractor on the label speaks of the land, of hands-on farming and real work in the vineyard. In the glass, that same honesty comes through. Made from pure Cabernet Franc, it feels authentic and unpolished in the best way—vibrant, earthy, and full of character. Fresh red fruit, subtle herbal notes, and a lively energy give it a true sense of place. A wine that feels sincere, rooted, and proudly true to itself.

- LDM

More About This Wine

Loire

There’s a lot to remember when it comes to the Loire. Novices, take note: Cabernet Franc is a great alternative to Cabernet Sauvignon, Muscadet is unparalleled as a companion to shellfish, and Cour Cheverny is the best white wine appellation you’ve never heard of. As diverse as Loire wines are, one day soon you'll know your Melon de Bourgogne from your Romorantin.

Cabernet Franc

Relegated to moderate obscurity in modern times, Cabernet Franc is in fact the proud parent of the attention-hogging Cabernet Sauvignon (after an illicit affair with Sauvignon Blanc a hundred-odd years ago). Cabernet Franc has remained close to its roots in France, enjoying small pockets of popularity primarily in the Loire Valley (specifically in Chinon), where it is often bottled as a varietal wine, and in Bordeaux where it is still used in moderate percentages in the typical blends. In fact,...

Read more about Cabernet Franc

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